QR (quick response - "fast response"). QR codes appeared in 1994 in Japan, where they quickly gained popularity. In the digital marketing of Ukraine, the use of the QR code began actively in 2011, and covered various areas: trade, advertising, logistics, production. But we want to dwell on the topic of using a QR code for advertising purposes.
How often does it happen that a client addresses a problem: “There is traffic to the site, positions in search engines, but there are no real buyers. We don’t know what to do. ” In these cases, the problem must be sought in the usability of the site. After all, there are sites on which nothing is clear, it is impossible to find the necessary information or quickly find contacts, and also sometimes the welcome speech of the head of the company is on the main page of the site, and it’s interesting to the user almost last. That is why they began to gradually train employees, customers, and develop the topic of usability in Ukraine.
This question is asked by many. Try to find answers on the Internet or ask friends. But in any case, everyone approaches this issue exclusively in their own way, relying on existing experience. In fact, this is a very serious matter, because the creation of a site is the creation of a kind of representative office (branch) of your business on the Internet.
More and more often today, owners of Internet resources are faced with problems of site security and unauthorized access to their resource. The consequences of all these actions are often deplorable and unpredictable.