16 Strategies for Successful Holiday Marketing Campaigns. Part 4.
10. Holiday deals for late buyers.
11. Use user-generated content.
12. Use reviews wisely as a holiday marketing strategy.
13. Offline channels for holiday marketing campaigns.
10. Holiday deals for late buyers.
There can be many reasons why buyers do not have time to order gifts in advance. For such customers, companies extend their holiday offers.
The biggest worry for last-minute shoppers is whether the gifts will arrive on time. Play on the excitement and win them over with fast shipping that is guaranteed to deliver on time.
Mahabis, a brand that sells comfortable slippers, has a matching e-campaign for those who missed out on the holiday sale. They used comforting words to show that as a brand they understand what it's like not to get what you want during the holiday season. They offered a second chance to prolong the holiday feeling and showed the best example of a holiday marketing strategy.
More time to make a decision will help:
- Increase brand loyalty – by allowing more time to order at a discount for new customers to build their trust in the brand and attract new customers.
- Strengthen Customer Relationships - Target those who didn't get gifts on time or missed holiday deals and build deeper relationships. One of these strategies is used by the Foxtrot network, launching night sales for those who do not have time during the day, offering a discount on products that the customer has added to the wish list or viewed previously.
11. Use user-generated content.
Using user-generated content is extremely important. Posting about your products or services from satisfied customers who want to share a positive experience with their friends is the best holiday marketing strategy.
KitKat, the world famous candy brand, invited customers to share the ways they add chocolate to their holiday recipes and products. This customer-focused approach helped to promote the brand and increase the credibility of the company, as well as increase sales.
Top tips for using user-generated content for your holiday marketing campaign:
- Use holiday hashtags and encourage customers to share their photos, videos, or success stories.
- Create content tailored to different channels and tailor it to different audience segments and holiday events.
- Create holiday emails, promotions and social media postings, tailor your landing page for a specific event related to your seasonal offerings.
12. Use reviews wisely as a holiday marketing strategy.
Did you know that people are 6 times more likely to buy a product if the page has images from social media?
Including social proof in the form of photos, reviews, or stories can instill confidence in shoppers to make a purchase. Social proof, such as ratings, reviews, or awards received by a product, is one of the most effective tools.
How can adding social proof be a great holiday marketing idea?
- Provides verification by other clients. Having pictures of real customers using your product helps ensure third party verification.
- Helps you make a quick decision. The unedited reviews that online shoppers look for help them make online purchasing decisions.
- Reduce Cart Abandonment – User-generated product or service reviews and testimonials help set customer expectations and reduce cart abandonment.
13. Offline channels for holiday marketing campaigns.
Advertising through offline channels can be a great holiday marketing campaign. Advertising on offline channels, such as TV and radio ads during the holidays, will help to further attract the attention of customers.
What benefits does an offline marketing campaign bring to your business?
- Leads – With offline channels, you will capture the attention of potential customers who missed out on holiday deals online.
- Increase audience. Effective radio and television advertising helps reach a large group of people, making your holiday marketing campaign a success.
- Improving Brand Awareness – Through TV and radio advertising, you can capture the attention of your audience, which will ultimately improve brand awareness.
You can read more about other strategies here:
- 16 Strategies for Successful Holiday Sales. Part 1
- 16 Strategies for Successful Holiday Sales. Part 2.
- 16 Strategies for Successful Holiday Sales. Part 3
- 16 Strategies for Successful Holiday Sales. Part 5
