16 Strategies for Successful Holiday Marketing Campaigns. Part 5.
14. Get your customers to order again with limited offers.
15. Run paid holiday advertising campaigns.
16. Keep your brand in the spotlight with email marketing.
14. Keep your customers coming back with limited offers.
This is one of the best holiday marketing tactic for making quick decisions and not delaying the purchase. To encourage customers to come back, create a campaign that offers limited promotions at fixed hours or with a time limit.
Offering a 10-20% discount creates some hype, but the most successful quick sales offer significant discounts.
How to offer big discounts and still make money?
- Offer a limited number of discounted items for a limited time.
- Preliminary planning. Planning offers and discounts for promotional campaigns ahead of time is key to making this marketing strategy work.
- Complex advertising. Make sure you use all possible channels to reach your target audience as much as possible, run ads on social media, website and email.
- Preparing for the sale - To prepare customers for the sale and encourage them to buy, make video reviews of the items planned for the sale. Post on social media with product benefits and exclusive terms provided by your company. In the blog on the site, make reviews on certain groups of products, so you can improve the position of the site and further inform customers about certain products and their benefits.
15. Run paid holiday advertising campaigns.
The ease of buying goods online has made everything easier for consumers. Features such as comparison and large selection have made shopping easier and more fun. With the increase in the number of online stores, it is very important that your business is visible on the Internet and stands out from the competition.
What strategy should be applied to get the best visibility and return on investment (ROI)? A paid advertising campaign is the answer.
You can run paid ads on popular social channels like Facebook, Instagram, Linkedin, regardless of industry. Google Ads is a great place to advertise seasonal offers. You can create campaign targeting based on your target audience.
For example, if you're dealing with women's clothing, you could target keywords like "the best gift for moms" or "fashion party wear." Then, create custom ads and landing pages that will motivate customers to shop at your store during the holiday season.
16. Keep your brand in the spotlight with email marketing.
Why is email the best holiday marketing tool?
Regardless of the time of year, an email newsletter allows you to reach not only current subscribers, but also help you get even more potential customers. Encourage subscribers to share information about discounts and sales with family and friends.
The ability to access email directly from your mobile phone or tablet makes email the most effective form of direct communication with your target audience.
Puma sets the best example of holiday marketing by sending out an email around Christmas with the subject line: "Order before 2pm EST and get FREE overnight delivery."
This is a simple message that includes all the usual elements - a few banners, a few links to various secondary offers, a navigation bar, and social media icons.
Holiday Marketing Tip:
Time is of the essence so that customers do not ignore your letter, send it shortly before or immediately after the start of sales. The ability to miss out on a great sale and limited time to think about a purchase is an effective way to increase sales.
Final thoughts on holiday marketing campaigns.
The holidays are one of the best times to invest in an emotional connection with your target audience.
And if you know how to increase customer engagement, you can always increase conversions significantly. A detailed analysis of the buyer persona and segmentation of customers will make your offers more personalized and will allow you to succeed in holiday sales, because you will offer exactly what your customers are interested in.
You can read more about other strategies here:
- 16 Strategies for Successful Holiday Sales. Part 1.
- 16 Strategies for Successful Holiday Sales. Part 2.
- 16 Strategies for Successful Holiday Sales. Part 3.
- 16 Strategies for Successful Holiday Sales. Part 4.
