16 Strategies for Successful Holiday Sales. Part 2
4. Adaptability and mobile applications.
5. Festive video advertising.
6. Collaborate with influencers and bloggers.
Consider the following three strategies to help you figure out the best way to get the most out of the holiday season.
4. Adaptability and mobile applications.
More than 61% of users access the site from mobile phones during the sales period. This means that most shoppers prefer to browse and order items on the go or during their coffee break.
It makes no sense to remind about the mobile adaptability of the site, because most sites already have it, since in 2022 this is a mandatory requirement of search engines for normal ranking. As a rule, all platforms on which online stores are developed out of the box are adapted to order from a mobile phone. In order not to lose conversions due to a slow site, we recommend that you pay attention to the download speed of the mobile version, which you can check here PageSpeed Insights. If you do not know how to speed up a slow site, we will help you, write to us office@d-line.biz.
Another issue is preparing for the holidays and optimizing mobile applications, which will help increase the number of conversions and sales.
Walmart, for example, updated its mobile SEO strategy and provided previews of its upcoming sales first to users who downloaded the app.
Amazon did the same by providing access to selected offers only in the mobile application, through which the user also receives individual offers via push messages. This increased app downloads and increased user acquisition. By the way, if you are thinking about creating a branded application, we can help you, write in telegrams @pmdline.
5. Festive video advertising.
Why should you include video in your holiday marketing? When you hear the phrase: "The holiday is coming, the holiday is coming", which brand immediately comes to mind? Well, of course, this is one world-famous company that every year launches holiday videos that are associated around the world with the approach of the Christmas and New Year holidays. Because, there is no better way to create a festive mood than with the help of video. Video marketing allows you to advertise your own brand, not just products.
Video campaigns have been proven to drive up average order value, and 64% of consumers said watching a holiday video ad on Facebook influenced their purchase decision.
Here are some video marketing tips for the holiday season:
- Create a festive atmosphere.
You can create a festive atmosphere by using music (with bells), holiday-style text, animated graphics, etc. in your videos.
- Update your CTA during the holidays.
Use holiday CTAs for different audiences and holidays. The combination of visual and audio, along with holiday calls to action, makes your video memorable for the user and encourages them to visit your website and convert. Keep in mind the triggers, with the upcoming holiday and the need to choose a gift, set a clear time frame to encourage visitors not to delay the purchase.
- Do not forget to also monitor the quality of the posted videos.
When uploading to some social networks, the quality of the picture automatically decreases, so you should familiarize yourself with the requirements for the maximum allowable resolution of a particular platform in advance, and carry out additional processing through applications that allow you to post videos without losing quality. If a social network pre-processes video, keep an eye on the DPI requirements in advance and prepare the video of the appropriate format so that you don’t waste your budget on spinning a fuzzy video that users will simply ignore. Sometimes it's better to post a quality photo than a poor quality video.
- Additional photos taken during video shooting allow you to run ads on different platforms, choosing the optimal ad format.
6. Collaborate with influencers and bloggers.
Partnering with bloggers is the number one marketing strategy during the holidays for many brands. They help build buzz around your brand as bloggers tend to post a lot of information on their social feeds about upcoming holiday events.
Use influencers to create sponsored but non-promotional content focused on a specific holiday. You can ask them to show you products that are used during the holiday celebrations, which will inspire followers to also try your products and increase your reach.
Holiday marketing campaigns based on collaboration with bloggers help increase reach, interest new audiences, and increase conversions. Typically, these campaigns also increase advertising opportunities and space for brands during holidays.
You can read more about other strategies here:
- 16 Strategies for Successful Holiday Sales. Part 1
- 16 Strategies for Successful Holiday Sales. Part 3
- 16 Strategies for Successful Holiday Sales. Part 4
- 16 Strategies for Successful Holiday Sales. Part 5
