OK, what about popular instruments for acquisition of customers on a web-site.
After completion of prosecution of the web-site and transmission of all accesses to the client, for a proprietor can there be a question, and what farther? Above all question of proprietors of "young" web-sites - how to attract the first clients, when a web-site was only started and nobody knows yet about him.
The specialists of Dream-Line decided to tell about a few instruments that will help business owners to understand, what instruments can be used for acquisition of customers.
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An advertisement is in a searching network.
By means of the advertisement cabinet of Google (Google ADS), you can start an advertising campaign, for acquisition of new customers. This service allows you to start a few types of advertisements. Google Search Network is text tear-sheets that will be shown to the clients at the search of commodities or services. This advertisement is one of most popular and mostly used for acquisition of new customers.
Google Display Network - is graphic announcements that take place on the web-sites of partners. By means of a bright, original banner, it is possible to attract attention to the company and will go down in memory to the user. It is necessary to take into account that in a different way from an advertisement in a search, payment takes place for the amount of shows, regardless of whether users went across on a web-site or not.
Shopping campaign - this tear-sheet looks as a card of commodity and will be especially relevant for an advertisement on an online store. At pressure on announcement an user passes to the page of the shown commodity already on the web-site of shop.
Video campaigns in Youtube are short insertions of videos of rollers that take place in a video that was viewed by an user. Used, as a rule, for bringing in attention to the company and her services.
The type of advertisement depends on the aims of the campaign and direction of business, and also from a budget that the proprietor is ready to expend in the advancement of the web-site. An advertisement campaign must be carefully thought out and a marketing budget is made, where the types of advertisement, terms and expenses, will be described.
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Social networks.
For advancement in Social networks, you may need to create a business-page with a description of the company and make a content-plan is the plan of publications that you will place on the page. Some social networks allow similarly to place commodity positions and do integration with your the internet by a shop, so that at the choice of certain commodity, a customer automatically will be redirected on your web-site for his order.
In such social networks as Facebook, Instagram, LinkedIn exists also possibility to move (to advertise) forward the commodities and publications with the purpose of bringing in of FTUS both on a page and on the web-site of online shop.
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SEO optimization.
SEO optimization is one of the most key ways to attract attention to your site, regardless of whether it is a business card site, a corporate site or an online store. Website optimization begins with design and thinking through the structure and continues at the stage of filling the site with commodity items with their description. An important role in SEO optimization is played by the presence on the site of your blog, in which you will publish content useful to your customers. Search engines are designed in such a way as to bring maximum benefit to the user, based on the query that he enters into the search. By publishing content related to your products or services, you can attract new users and improve your search results. At the same time, your site will be displayed one position higher than that of competitors.
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Word of mouth.
This method of attracting customers is more reputational, although it is associated with promotion. "Word of mouth" is a recommendation from customers who have used your services or ordered a product in an online store. These are personal recommendations from clients, as well as all kinds of re-posts in social networks when they share a link to your publications and products. This can also include posting links on partner pages or recommendations, comments in groups or mentions on forums. In order for this type of promotion to work for you, and not against, it is necessary to increase customer loyalty to your brand. Conducting various promotions, providing discounts on delivery, congratulating customers on the holidays, etc. will help you with this.
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Email newsletter.
This tool is very effective for remarketing, that is, for working with clients who have already used your services; for potential buyers - customers who were already interested in a product or company, but for some reason did not complete the conversion (purchase, order), while their contacts were recorded on your website.
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Google my business.
Registration in this service allows you to display your office and offline stores on a Google map, indicate the address, phone number, opening hours, customer reviews and frequently asked questions, and publish a photo of your team or company. The account will also allow you to track the number of calls to the number indicated in the Search and on Maps.
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SMS distribution and distribution in messengers.
With the help of instant messengers, you can more quickly inform your customers about new arrivals, promotions and company news. Bulk SMS, like email, is most often used for remarketing and sending notifications to customers, for example, with an order number or product status.
All methods of acquisition of customers are effective on the certain stage of development of a web-site, but all of them will not be effective enough, if a web-site will be off-grade or not attractive for visitors, call the professional developers. Web-studio "Dream-Line" will look after all aspects of optimization of a web-site already on the stage of his creation, so that a web-site was comfortable for users and profitable for his proprietor.
