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The holidays are one of the best times to invest in an emotional connection with your target audience. And if you know how to increase customer engagement, you can always increase conversions significantly. A detailed analysis of the buyer persona and segmentation of customers will make your offers more personalized and will allow you to succeed in holiday sales, because you will offer exactly what your customers are interested in.
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The biggest worry for last-minute shoppers is whether the gifts will arrive on time. Play on the excitement and win them over with fast shipping that is guaranteed to deliver on time. Posting about your products or services from satisfied customers who want to share a positive experience with their friends is the best holiday marketing strategy. Including social proof in the form of photos, reviews, or stories can instill confidence in shoppers to make a purchase.
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You can increase the number of orders during the holiday period with a free gift for each order. Bundles are a great idea for holiday sales. They are very popular with buyers as they provide more value than individual products. As a rule, such sets are offered at reduced prices, which is why customers love them so much. Mystery goods not only increase sales, but increase customer satisfaction, not only children love to receive pleasant surprises.
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More than 61% of users visit the site from mobile phones during sales. This means that most shoppers prefer to browse and order items on the go or during a coffee break. Video campaigns have been proven to increase average order value, and 64% of consumers said that watching a holiday ad on Facebook influenced their purchase decision. Partnering with bloggers is the number one holiday marketing strategy for many brands.
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The right marketing strategy will help make the holiday sales season profitable. A list of the best holiday marketing ideas with examples that can help businesses increase revenue and build long-lasting customer relationships.
The 404 page can be helpful
The good news is that the 404 page doesn't have to be the client's final page. It can also drive visitors to a conversion by keeping them on your website.
Results about you in Search
The Google app on Android will have a new "Results about you" menu. This menu item will allow you to quickly submit a request to Google to remove personal information from the search (phone number, home address, email address or other personal data).
The IKEA effect - almost DIY.
The IKEA effect is that a person appreciates and tends to overestimate things that he has made himself simply because he is involved in their creation.